Sunday 16 September 2012

Online Education at Indian Management Institute :: Marss Education Private LimitedOnline Education at Indian Management Institute :: Marss Education Private Limited

  • Project Category : Best Innovation in Open and Distance Learning for K-12 and Higher Education
    Details of Applicant :
    Name : Ridhi Drolia
    Address : 303 – Tanishka, Akurli Cross Road, Off. Western Express Highway, Kandivali – e
    City : Mumbai
    State : Maharashtra
    Country : INDIA
    Zip Code : 400101
    Details of Project/Implementing Agency :

    Name of Organisation : Marss Education Private Limited
    Address : 303 – Tanishka, Akurli Cross Road, Off. Western Express Highway, Kandivali – e
    City : Mumbai
    State : Maharashtra
    Country : INDIA
    Zip Code : 400101
    Name of the head of Organisation : Ridhi Drolia
    Website : www.imiedu.in
    Brief description of the programme/project/Initiative :

    Marss Education Private Limited, is dedicated towards bringing a new era of digital education. Marss, through its various initiatives like the Indian Management Institute, is committed to work with Indian Universities and build digital courses and curriculum to meet the demands of the industry. The courses, the pedagogy, the methodology and the content, produced by the Indian Management Institute, are contemporary, relevant, practical, industry aligned and deep rooted. Indian Management Institute, promoted by Marss, is one of the first institutes of India to bring virtual education to the Indian students. Marss has worked diligently to ensure that all the students of the University, subscribing for these digital courses, shall have access to a uniform standard of teaching using digital tools and mediums. Marss has ensured a right mix of textual material and audio visual tools to ensure a global standard of education for its students. Usage of the right mix of technology and various other teaching mediums, Marss has brought in the true inclusiveness into Indian education. The Online Learning platform of Marss, complete with a host of audio-visual content provides an excellent flexible learning platform to the students. Students of IMI, learning their course on their web browsers and also on their Mobile phone through the dedicated application.
    Why was the project started :

    • Bringing in true social inclusion by introducing uniform standards of education • Contemporary pedagogy – closer to the needs of the society • A cutting edge technology platform for students • Quality education – at affordable cost
    Objective :
    To give contemporary knowledge to a working professional at his convenience and help him to accelerate in his career through quality education – anytime, anywhere.
    Target group :
    Working Professionals and Fresh Graduates
    Please Specify reach within India : All over the country – Web driven
    Date from which the project became operational : 03/01/2011
    Is the Project still operational : YES
    10 points that make the programme/project innovative?
    1. Anywhere, Anytime, Any Device Study
    2. Amalgamation of, convenience & knowledge – Blended Learning. Blended Learning = Online Learning (convenience) & Face-to-Face Learning (Knowledge).
    3. Next Generation Portal (NGP): The concept of NGP is designed to create a smart and a dedicated web-learning interface where the teaching and the learning processes intermingle freely and openly.
    4. Audio/Video Lectures: A/V Lectures allows a working professional to learn a new concept in 5 minutes.
    5. Notes & PPTs: Notes & PPTs are designed by the professors.
    6. Associate with Excellence: Best works of national and international academic scholars, professors, lecturers, management professionals and gurus are well stocked and regularly updated for students.
    7. Mobile learning – Students access the content on their web enabled smart phones
    8. Encourages peer-to-peer learning through usage of blogs / forums / chats
    9. Facilitates easier communication with academic guides through dedicated helpline / mails
    10. Access to webcast / podcast of industry faculty lectures / interviews

    List the 5 achievements of the programme/project?
    1. Standardization of education from Kashmir to Kanyakumari. Successfully overcame the barrier of geographical reach. This was possible due to the ‘online medium of learning’
    2. The chat / forums encourage students to be more innovative and creative
    3. Blended Learning Concept helped to lessen the ‘effectiveness’ gap between face-to-face Education & Distance Learning.
    4. Students are able to manage their work-life-study balance at their convenience
    5. In less than a year, 500 working professionals embraced blended learning.

    List the 5 key challenges faced while implementing the programme/project/initiative :
    1. Challenge: lack of penetration of computers. Solution: We offered free laptops or tablets to the students with course enrollment, to overcome the above limitation.
    2. Challenge: Acceptance of the fact that online education could upgrade once knowledge and thinking. Solution: Usage of online content was made mandatory & internal assessment was linked to online study. Same helped in driving traffic and made students realize that the learning could be so easy.
    3. Challenge: Will online study add value to the resume of working professional? Solution: To overcome this limitation, IMI is providing university degree to its students, so that it holds value in the market. Also, IMI is providing placement assistance to its students.
    4. Challenge: How to provide online content to students to make it available to them from anywhere, at anytime & from any device? Solution: We provided the learning from Next Generation Portal (LMS). Same allows one to access learning material from computer, laptop, tablets, mobile phone and any other internet enabled device.
    5. Challenge: Low penetration of Broadband. Solution: we provided tablets with preloaded content.

    List the 5 points how can the programme serve as a model that can be replicated or adapted by others?
    1. Proper analysis of the bottle-neck in the process is must.
    2. Find the technological solution of the bottle-neck, as the entire world is diverting to technology.
    3. Adapt technology that is user-friendly and which gives convenience to the customer.
    4. Make the technology accessible from anywhere.
    5. Make the technology accessable at any time.

    List 5 points to elaborate on the scalability of the programme/project/initiative :
    1. Tie-up with more NGOs to serve the nation. IMI has tied-up with NGOs to serve the society and provide knowledge to the people who can’t afford education.
    2. Spreading this affordable technological course to rural India and teach farming to the farmers in their regional language, so that they understand the concepts in a better way.
    3. Empower and enable every underprivileged child with knowledge to make positive difference in their life.
    4. Adding more course line at IMI, thus increasing the target scope
    5. Taking the courses beyond the geographical boundaries of India and offering it to the international audience.
    Company/Institute Logo : http://wes.eletsonline.com/wp-content/uploads/2012/05/IMIlogo.png
    Documents Publishing URL: www.imiedu.in
    Videos : www.imiedu.in
    PPT : www.imiedu.in

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1 comment:

  1. Thanks to share the valuable blog! I was looking for the same information.
    Digital Education Institute is one of the best professional educational courses.

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